e4m, cricexec announce strategic partnership to strengthen cricket business ecosystem

The exchange4media Group and cricexec have announced a strategic partnership aimed at strengthening engagement and knowledge-sharing across the rapidly expanding business of cricket.

The collaboration brings together exchange4media’s extensive presence across media, advertising and marketing with cricexec’s specialised focus on the global cricket business. Through the partnership, the organisations aim to engage stakeholders from across cricket administration, boards, leagues, franchises, broadcasting, digital media, advertising, sponsorship, technology, investment and professional services.

Cricket has evolved into a far-reaching commercial ecosystem extending well beyond matches, players and tournaments. Media rights, franchise leagues, brand partnerships, fan-engagement platforms, sports technology and new investment models are increasingly influencing how the sport is governed, marketed and consumed.

The partnership between exchange4media and cricexec seeks to bring greater attention to these developments and create opportunities for meaningful dialogue among the organisations and decision-makers shaping cricket’s commercial future.

Speaking about the partnership, Dr Annurag Batra, Chairman and Editor-in-Chief of the exchange4media Group and BW Businessworld, said, “Cricket today sits at the intersection of sport, media, technology, commerce and culture. With cricexec’s specialised global perspective and e4m’s ability to convene industries, we want to create a platform that brings the business of cricket into sharper focus. Our ambition is to encourage meaningful dialogue, celebrate excellence and create opportunities for the next generation of cricket entrepreneurs.”

Zee Zaidi, Founder and Publisher of cricexec, said, “The business of cricket is expanding faster than the platforms dedicated to understanding it. India is at the centre of that growth. Our partnership with e4m gives us an opportunity to bring the industry’s decision-makers together and create engagement relevant to boards, leagues, teams, brands, broadcasters, investors, service providers and innovators alike.”

The association gains significance as India strengthens its position as the economic centre of global cricket. The country’s scale, passionate fan base, thriving league ecosystem and growing digital consumption continue to attract broadcasters, advertisers, sponsors, investors and technology businesses.

Through the partnership, exchange4media and cricexec will work towards building credible, industry-focused initiatives that examine the commercial forces transforming the sport. The collaboration will also highlight the contributions of brands, sponsors, media companies, agencies, technology providers and other stakeholders supporting cricket’s growth and professionalisation.